PayPerPost Disclosure Policy Update
Well, it's official. PayPerPost now requires bloggers to include a disclosure policy on their blog and sometimes in the paid posts. This new requirement in the Terms of Service was posted on PayPerPost's blog just yesterday (12/18).
I have mixed feelings about this new move. I feel that this is good for encouraging transparency but it also might change the way I approach paid opps. I created a Disclosure Policy for my blog to because I agreed with PayPerPost about being completely open about paid blogging. I am fine with including the policy on each page of my blogs.
I feel my change in approach will come when an opp requires that I disclose on the post itself. I feel that this will turn my posts into to obvious ads rather than seamless posting on non-paid posts and paid posts. I know that some of my posts you can tell that they are paid posts but the goal was to make them all relatively the same.
I wanted seamless posts because I didn't want people devaluing a post because it was a paid prompt. I don't take offers I don't find some value in and never say anything that I don't believe to be true. I hoped that people could see that bloggers can really be paid to write about things that interest them and they don't have to be dishonest. I wanted me as an honest blogger to come through. Being able to valuing my opinion whether prompted by payment or not.
Still, I realize that people will not agree with my approach and think I am just trying to trick readers. If I were trying to trick readers I would not have include a Disclosure Policy at all and not speak so openly about paid blogging.
So what will I do? Will I still blog for PayPerPost? Yes. Will I take opps that require disclosure on individual paid posts? Probably yes. Will I still only take opps that I find value in or give freedom to express my opinion whether positive or negative? Definitely Yes.
Since creating the concept of sponsored posting, PayPerPost has allowed and encouraged transparency, enabling marketers and bloggers to disclose word-of-mouth (WOM) or buzz marketing relationships. The company provides bloggers with tools to empower disclosure and has popularized the concept of adopting a Disclosure Policy for all bloggers through http://www.DisclosurePolicy.org. Consistent with WOM industry guidelines, PayPerPost also prohibits marketers who use the PayPerPost marketplace from requesting no disclosure. Today's announcement builds upon that foundation.
I have mixed feelings about this new move. I feel that this is good for encouraging transparency but it also might change the way I approach paid opps. I created a Disclosure Policy for my blog to because I agreed with PayPerPost about being completely open about paid blogging. I am fine with including the policy on each page of my blogs.
I feel my change in approach will come when an opp requires that I disclose on the post itself. I feel that this will turn my posts into to obvious ads rather than seamless posting on non-paid posts and paid posts. I know that some of my posts you can tell that they are paid posts but the goal was to make them all relatively the same.
I wanted seamless posts because I didn't want people devaluing a post because it was a paid prompt. I don't take offers I don't find some value in and never say anything that I don't believe to be true. I hoped that people could see that bloggers can really be paid to write about things that interest them and they don't have to be dishonest. I wanted me as an honest blogger to come through. Being able to valuing my opinion whether prompted by payment or not.
Still, I realize that people will not agree with my approach and think I am just trying to trick readers. If I were trying to trick readers I would not have include a Disclosure Policy at all and not speak so openly about paid blogging.
So what will I do? Will I still blog for PayPerPost? Yes. Will I take opps that require disclosure on individual paid posts? Probably yes. Will I still only take opps that I find value in or give freedom to express my opinion whether positive or negative? Definitely Yes.
posted by Mona at 7:16 PM
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