Blogging and Link Popularity

Why do people pay bloggers to post links? This is a topic that when I discuss with most people they don't understand. Why are you advertisers paying you to blog? The answer is this. Each individual blog post that I write is actually indexed as a separate page in Googles search engines. An advertisers goal is usually to build link popularity. There are many ways to build link popularity but the most effective way is to have hundreds or thousands of links throughout the web with specific keyword links that are directed to your site. The content of the blog post also need to be related to the specified keyword.
Gaining hundreds or thousands of links on your own is almost an impossible task for most website owners. There are those who have a product or service that instantly becomes popular among the web because of it's good content or uniqueness. For the rest of the people that still may have great products or services seek an alternative.
One option available to advertisers seeking link popularity is to find companies like Blogitive that have a large number of bloggers ready to post about the topic with the specified keyword and link. Blogitive has over 2000 blogs ready and available to blog.